NEXTfuge
Needed a logo for NASA’s Tech Innovation Contest.
NEXTfuge is a portable diagnostic device that performs 32 tests from a small blood sample, delivering rapid and precise results in minutes. A logo needed to communicate credibility, innovation, and scalability for both digital and physical applications.
NEXTfuge
NEXTfuge
Needed a logo for NASA’s Tech Innovation Contest.
Needed a logo for NASA’s Tech Innovation Contest.
NEXTfuge is a portable diagnostic device that performs 32 tests from a small blood sample, delivering rapid and precise results in minutes. The logo needed to communicate credibility, innovation, and scalability for both digital and physical applications.
NEXTfuge is a portable diagnostic device that performs 32 tests from a small blood sample, delivering rapid and precise results in minutes. The logo needed to communicate credibility, innovation, and scalability for both digital and physical applications.
DEFINE
DEFINE
I collaborated with the NEXTfuge team to understand the product, audience, and goals.
I collaborated with the NEXTfuge team to understand the product, audience, and goals.
Key requirements:
Key requirements:
Establish professional credibility
Establish professional credibility
Be adaptable and scalable across platforms
Be adaptable and scalable across platforms
Reflect the product’s modern, circular form factor
Reflect the product’s modern, circular form factor
DEFINE
Key requirements:
Establish professional credibility
Be adaptable and scalable across platforms
Reflect the product’s modern, circular form factor
I collaborated with the NEXTfuge team to understand the product, audience, and goals.
IDEATE
I explored multiple mark concepts centered around the “NF” monogram, testing variations in form, weight, and rhythm.
Through iterative feedback sessions, I refined the direction to align with the team’s vision while maintaining clarity and versatility at small and large sizes.
PROTOTYPE
Once a clear direction emerged, I refined proportions, stroke weight, and geometry to ensure consistency and legibility.
This phase focused on polish and systemization, resulting in a flexible logo set that worked across touchpoints.
IMPLEMENT
The final logo was applied across digital and physical touchpoints, including mobile UI, packaging, and branded apparel.
The NEXTfuge team went on to win NASA’s Tech Innovation Contest, validating the clarity and impact of the final design.
IDEATE
I explored multiple mark concepts centered around the “NF” monogram, testing variations in form, weight, and rhythm.
I explored multiple mark concepts centered around the “NF” monogram, testing variations in form, weight, and rhythm.
Through iterative feedback sessions, I refined the direction to align with the team’s vision while maintaining clarity and versatility at small and large sizes.
Through iterative feedback sessions, I refined the direction to align with the team’s vision while maintaining clarity and versatility at small and large sizes.
PROTOTYPE
PROTOTYPE
Once a clear direction emerged, I refined proportions, stroke weight, and geometry to ensure consistency and legibility.
Once a clear direction emerged, I refined proportions, stroke weight, and geometry to ensure consistency and legibility.
This phase focused on polish and systemization, resulting in a flexible logo set that worked across touchpoints.
This phase focused on polish and systemization, resulting in a flexible logo set that worked across touchpoints.
IMPLEMENT
IMPLEMENT
The final logo was applied across digital and physical touchpoints, including mobile UI, packaging, and branded apparel.
The final logo was applied across digital and physical touchpoints, including mobile UI, packaging, and branded apparel.
The NEXTfuge team went on to win NASA’s Tech Innovation Contest, validating the clarity and impact of the final design.
The NEXTfuge team went on to win NASA’s Tech Innovation Contest, validating the clarity and impact of the final design.