WHOLE EARTH FESTIVAL
WHOLE EARTH FESTIVAL
Product Designer
2023-2025, UC Davis
Product Designer
2023-2025, UC Davis
My work spanned archival research, design system creation, sustainable print production, and distribution; applying a cohesive visual language across print and digital touch-points under tight budget and timeline constraints.
My work spanned archival research, design system creation, sustainable print production, and distribution; applying a cohesive visual language across print and digital touch-points under tight budget and timeline constraints.
Context & Approach
Context & Approach
Before designing, I conducted archival research into the festival’s visual and cultural history, reviewing programs and posters dating back to 1969. This research grounded both the visual direction and editorial tone in the festival’s long-standing values.
Before designing, I conducted archival research into the festival’s visual and cultural history, reviewing programs and posters dating back to 1969. This research grounded both the visual direction and editorial tone in the festival’s long-standing values.
Based on these insights, my goals focused on:
Based on these insights, my goals focused on:
Reintroducing character and storytelling
Reintroducing character and storytelling
Creating a cohesive visual system across print and digital
Creating a cohesive visual system across print and digital
Adding historical depth to the program
Adding historical depth to the program
Improving sustainability of materials and production
Improving sustainability of materials and production
As a student-run, nonprofit event, the project was shaped by real-world constraints, including:
As a student-run, nonprofit event, the project was shaped by real-world constraints, including:
Limited budget
Limited budget
Tight production timeline
Tight production timeline
Large print run (thousands of copies)
Large print run (thousands of copies)
Design System
Design System
Each year, the festival staff collaboratively selects a theme and poster through consensus. I used the final poster as the foundation for a cohesive design system.
Each year, the festival staff collaboratively selects a theme and poster through consensus. I used the final poster as the foundation for a cohesive design system.
I defined:
I defined:
Color pallet
Color pallet
Typography
Typography
Layout rules
Layout rules
This system was applied across:
This system was applied across:
Web and social media assets
Web and social media assets
The printed program
The printed program
Lineups and the map
Lineups and the map
Production
Production
I researched sustainable printing options, contacting multiple vendors to evaluate materials, cost, and timelines.
The final program was produced locally using offset printing on recycled paper with soy-based inks, making it fully recyclable or compostable.
I researched sustainable printing options, contacting multiple vendors to evaluate materials, cost, and timelines.
The final program was produced locally using offset printing on recycled paper with soy-based inks, making it fully recyclable or compostable.
Distribution & Impact
Distribution & Impact
Designs were refined through staff feedback and review cycles. Final files were delivered for print and digital publication days before the festival, followed by on-site delivery of thousands of programs throughout the festival grounds.
Designs were refined through staff feedback and review cycles. Final files were delivered for print and digital publication days before the festival, followed by on-site delivery of thousands of programs throughout the festival grounds.
This project strengthened my ability to design systems that balance storytelling, usability, sustainability, and production constraints—skills vital to UI/UX and product design work.
This project strengthened my ability to design systems that balance storytelling, usability, sustainability, and production constraints—skills vital to UI/UX and product design work.
Whole Earth Festival 2024
Whole Earth Festival 2024
The design work I did in 2024 was a formative experience where I developed core skills in visual design while learning how to work within real-world constraints, including tight timelines, budget limitations, and large-scale production requirements.
The insights I gained, directly informed my approach to the 2025 program.
The design work I did in 2024 was a formative experience where I developed core skills in visual design while learning how to work within real-world constraints, including tight timelines, budget limitations, and large-scale production requirements.
The insights I gained, directly informed my approach to the 2025 program.
WHOLE EARTH FESTIVAL
Product Designer
2023-2025, UC Davis
My work spanned archival research, design system creation, sustainable print production, and distribution; applying a cohesive visual language across print and digital touch-points under tight budget and timeline constraints.
Context & Approach
Before designing, I conducted archival research into the festival’s visual and cultural history, reviewing programs and posters dating back to 1969. This research grounded both the visual direction and editorial tone in the festival’s long-standing values.
Based on these insights, my goals focused on:
Reintroducing character and storytelling
Creating a cohesive visual system across print and digital
Adding historical depth to the program
Improving sustainability of materials and production
As a student-run, nonprofit event, the project was shaped by real-world constraints, including:
Limited budget
Tight production timeline
Large print run (thousands of copies)
Design System
Each year, the festival staff collaboratively selects a theme and poster through consensus. I used the final poster as the foundation for a cohesive design system.
I defined:
Color pallet
Typography
Layout rules
This system was applied across:
Web and social media assets
The printed program
Lineups and the map
Production
I researched sustainable printing options, contacting multiple vendors to evaluate materials, cost, and timelines.
The final program was produced locally using offset printing on recycled paper with soy-based inks, making it fully recyclable or compostable.
Distribution & Impact
Designs were refined through staff feedback and review cycles. Final files were delivered for print and digital publication days before the festival, followed by on-site delivery of thousands of programs throughout the festival grounds.
This project strengthened my ability to design systems that balance storytelling, usability, sustainability, and production constraints—skills vital to UI/UX and product design work.
Whole Earth Festival 2024
The design work I did in 2024 was a formative experience where I developed core skills in visual design while learning how to work within real-world constraints, including tight timelines, budget limitations, and large-scale production requirements.
The insights I gained, directly informed my approach to the 2025 program.